SEO optimized website’s get most of the traffic.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of effecting the presence of a website or web page in search engines to get natural (organic) traffic against targeted keywords. Higher rank website’s get most of the traffic.
Search Engine Industry Research
Why and which one to choose from the followings:
- SEM (Google Adwords/PPC)
Organic (SEO) click through rates are 3 times more than paid (SEM) listings according to research (Moz SEO).
Top rank website throw SEO remains at top for the visitors against your targeted business keyword every time they do a search, while paid listing throw SEM may not available all the time because it may replace with other paid listings. So SEO is better than SEM.
Initial SEO Process
- Discuss Business objectives.
- keyword analysis.
- Competitor analysis
- Identify the keyword/landing page combinations.
- Baseline ranking & traffic reports.
- Detailed recommendation documents.
ON – Page Optimization
On-Page factors are the aspects of a given web page that effect search engine ranking.
- Meta Tags
- Content Optimization
- Heading Tags
- Image Optimization
- Internal Linking
- SEO Friendly URL Structure
- Page Speed
- Google Webmasters Tool
- Google Analytics Tool
OFF- Page Optimization
Off page SEO are the techniques that can be used to improve the position of a web site in the search engine results page (SERPs).
- Search Engine Submission
- Directory Submission
- Social Bookmarking
- Social Media Sharing
- Blog Post /Guest Post
- Article Submission
- Local Business Listing
- Classified Ad Posting
- Comment Posting
- Forum Posting
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