Increase Brand Awareness
According to Social Media Tactics, nearly 70% of marketers admire that their social marketing efforts have boost up their business .As we know growing number of people adopting social media, and adopt social into their daily activities, marketers are relying on social media to increase brand awareness.
Social media provides an effective platform for businesses to interact with their customers and potential customers. It is important for social marketers to track brand engagement to determine the effectiveness of products brand you are sharing.
Social media presents marketers with the opportunity to reach a continually growing audience. With the huge number of people now on social, it serves as a great tool to attract people into the top of your funnel, or to simply introduce them to your business for the first time.